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CONTENT
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“My crown is called content,
a crown that seldom kings enjoy”
William Shakespare
CREATIVITY
To gain buzz, you have to create something that’s interesting and different. Smart marketers are able to take boring information and turn it into a sensational narrative involving characters, conflict and a cleverly hidden call-to-action.
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"Creativity is piercing the mundane to find the marvelous"
Bill Moyers
Now, not every business has the movie-making budget of Nike. That is not the point. The takeaway of this campaign is to strive for innovation. Nike didn’t know they were paying for two guys to travel around the world. However, the inspired idea of an off-book director made this campaign a success, not its budget.
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