BRANDING
“Identity is cause;
brand is effect.”
Larry Ackerman
STRATEGY
Branding: a promise delivered
Our definition of a brand is that it is a "promise delivered". We make a promise to customers and colleagues with everything we do deliver on that promise every single time. The idea that a brand is a badge, a name or a colour is just a tiny fraction of what a brand actually is.
Your brand is "only everything" within your company. As a result, it's imperative to define what it stands for.
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
We have to identify your target audience and what they want, show them why you are better than your competitors and come up with a short statement that describes your brand's purpose.
The key to unlocking the power of your brand is involving your employees. Take them with you through this process and having brand experts such as us on hand to help guide you. This does not need to be costly or take up too much time. However, once this is done, it could set up a brand strategy for your business that lasts for years.